Web design means different things to different people. For us it means finding interesting ways to display information. 'Information' can take any form, it could be a set of images, a scientific text or a novel. The web designer's skill is organising information in the way which suits it best.
It is possible to view websites on many different devices, which all use many different browsers. These devices have different screen sizes and the browsers have different features, requirements and abilities so a through understanding of all these various differences is essential for the web designer. What may look beautiful on a desktop screen may look terrible when viewed on a phone. By designing the website with all devices and browsers in mind we ensure that it looks great on everything.
Just as it is essential for us to understand what sort of information(content) will be displayed on a website it is equally important for us to understand who the website's audience will be. The style of the website must compliment the content.
A web site is simply a frame for it's content. As such there are no rules which cannot be broken if desired. By learning what the content will be, and the audience it will attract, we can develop a style that will be appropriate. Once we have a full understanding we can decide the best solutions. There are many questions we will be looking to answer:
- What would be the most appropriate domain name?
- How should the site be laid out?
- What sort of navigation should be used?
- Will there be a lot of content and in what form will the content be?
- Is the content permanent or will it updated and how often and by whom?
- How will the audience interact with the website?
This list is not exhaustive but merely serves to illustrate that to design a website a thorough understanding of how it will be used is required.
Taking a good idea and turning it into a successful business is a hard task. We are able to advise you on all aspects of the internet. Together we can create a strategy to guide you towards your goals.
A website is often the first step that many new businesses take and as web designers we have been exposed to many new businesses. This experience is invaluable in knowing the qualities that are required for new businesses are to grow. Having a realistic strategy is top of this list.
There are still many businesses which are successfully operating 'offline' but we are yet to hear of any who would not benefit from a online presence.
Creating a realistic, actionable strategy is something we excel at. This includes setting goals that are achievable so that you can properly plan for the future.
We are happy to provide a 'strategy only' service if you do not require web work to be done by us.
A typical goal could be to increase sales by 100%. We suggest avoiding broad goals such as these. Instead we advise that goals are split into 'Long Term Objectives' and 'Short Term Objectives'.
When creating goals do so in a structured manner, such as the following, ensuring that every goal is:
- Detailed: Clearly describe the goal and how it can be achieved in as much detail as possible.
- Measurable: The goal must be measurable to asses the impact of the changes. State how the goal is measured and what the target value is.
- Assigned: Who will implement the changes, carry out the work and measure the changes.
- Realistic: Evaluate the cost of your resources that will be spent achieving the goal against the value that the goal will bring.
- Time Constrained: A 'hard deadline' is essential. The progress towards the goal should be measured at regular intervals with the final deadline firmly set. Without a hard deadline essential changes can be postponed indefinitely as the pressure to deal with day to day tasks distracts from making progress.
Whether creating objectives over 5 years or a few weeks creating goals in a structured manner helps them be achieved. It is also a great way to involve staff in the development of the business, assigning them targets and providing them the opportunity to achieve.
A cynical manager might intentionally set unachievable goals in an effort to push his staff to work as hard as possible to achieve them. In the short term this may be beneficial but the failure of the staff will lead to disillusionment in the longer term.
An experienced manager will involve the staff when setting the goals, requesting their input(but not being bound by it). This will bring insight to the situation and will lead to 'ownership' of the changes.
We will help you to create a viable strategy assigning both short and long term objectives. Within these objectives we will help you create realistic goals which will provide you with a path which can be followed.